Footfall / Public space planning

Know the place. Not the person.

Count movement through high streets, parks and public spaces. Compare busy periods and changing patterns without facial recognition or building a record of individual visitors.

Count crossings, not identities
Count crossings, not identitiesAn open pedestrian path runs vertically through a counting line. One anonymous movement arrow points north and another south. The line measures flow in both directions, not unique visitors or personal identities.OPEN PEDESTRIAN PATHInOutA crossing, not a unique visitor

A defined line separates the two sides of a path. Repeated crossings are flow events: they should not be described as a count of unique people. Illustrative, not live data.

From a question to a comparison

What changed when the space changed?

A before-and-after study is most useful when the counting locations and reporting periods are understood.

  1. Define the crossing

    Place a counting line within a suitable view of a path or entrance. Automated pedestrian counts describe movement through the defined area.

  2. Build the baseline

    Compare days, weeks and seasonal patterns. Find peak periods and review differences across locations from one dashboard.

  3. Compare and report

    Use the same measurement approach to understand the effect of an event, layout change or development. Export the data for a wider study.

Different places, different decisions

Follow the public-space question.

The same anonymous counting approach can inform maintenance, investment and how a place is used.

High streets & town centres

Track footfall around retail areas and regeneration projects to inform investment decisions.

Parks, trails & nature reserves

Understand usage for maintenance priorities, walking routes and active travel planning.

Public spaces

Use flow patterns to inform layout, amenity provision and the design of shared spaces.

Transport hubs

Study stations, bus stops and interchanges to support capacity and wayfinding decisions.

Tourism & heritage

Compare seasonal visitor flow and the effect of events at attractions and heritage sites.

Urban development

Establish before-and-after evidence of changes in surrounding pedestrian activity.

Evidence you can use

Keep the comparison. Leave out identity.

Choose outputs for planners, operational teams and the people reviewing the results.

Peak times & trends

Identify busy periods for staffing and resources. Compare days, weeks and seasons to see growth or decline.

Multi-location reporting

Monitor several sites from one dashboard and compare their flow patterns. Automated stakeholder reports, CSV exports and API access support further analysis.

Anonymous does not mean context-free.

Counts and flow patterns remain useful without faces, names or individual visitor histories. A person crossing twice creates two crossings, not two distinct visitors.

Outdoor monitoring must be assessed against the camera view, lighting and weather at the site. Keep these conditions in mind when interpreting a comparison.

Read the privacy principles

A change in the pattern

Know when expected flow changes.

Use configured exceptions alongside your longer-term reports.

No pedestrians

Expected foot traffic has dropped to zero in a monitored area.

No activity

No people are detected at a monitored location for a configurable period.

Volume threshold

Pedestrian count exceeds a configured limit within a selected time window.

Alerts are evaluated on a configured cadence and delivered near real-time. They are signals for review, not a guarantee of immediate detection. Models and rules can be configured per tenant, device and location; custom alert types can be scoped for your workflow.

Start with a conversation

Which place do you need to understand?

Tell us about the locations, the change you want to measure and the people who need the evidence.

Discuss your project
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Tell us about your site

Describe your site, your cameras and the question you need answered. We can discuss the right approach for your project.

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