Privacy.

Computer vision data

We count people and vehicles, not identities, and collect only what is needed. Our models detect and classify objects such as vehicles, pedestrians and cyclists, but never attempt to identify or recognise individuals. No biometric data is captured, processed or stored.

What we record

• Counts of vehicles and pedestrians by category, with timestamps and direction of travel.
• For traffic, vehicle speeds measured in calibrated zones.
• Zone activity and dwell times, where configured.
• Aggregate statistics, such as peak times, flow patterns and utilisation, shown in real-time and historical dashboards and exported as anonymised data for planning.

What we never do

• Facial recognition or biometric analysis.
• Number plate reading or vehicle identification.
• Tracking or re-identifying individuals across cameras or locations. Objects are counted as they cross monitoring lines.
• Storing or transmitting video footage. There is no raw video storage and no images of people.
• Behaviour profiling or pattern-of-life analysis.
• Building databases of individuals, or any other form of personal identification.
• Selling or sharing computer vision analytics data.

Where it is processed

All AI analysis happens on the device on site. Video is processed locally in real time and immediately discarded; it never leaves the site. Only anonymised statistics are synced to the cloud: object counts by type, timestamps, direction of travel, zone activity and dwell-time events, alert notifications and, for traffic, speed measurements. No images, video or identifying personal data are sent from camera analytics.

Retention and access

Retention periods are configurable per client, so you can set periods that meet your compliance requirements, and data can be exported or purged at any time. Only authorised users within your organisation can see your data: access is role-based and secured with strong authentication, including multi-factor authentication, and portal access is fully audit-logged. Data is secured with encryption and access controls, and you keep full control over it.

How it works follows the data from the camera to your dashboard.

Website enquiries

Percepta Solutions Ltd uses the details you submit, plus limited anti-abuse data, to verify your email address, protect the form and respond to your enquiry. We do not use enquiry details for marketing without separate permission.

We process your name, email address, optional company, enquiry category and message, together with short-lived IP and verification data. Our lawful bases are taking steps at your request before a possible contract and our legitimate interests in answering enquiries and preventing misuse.

Cloudflare provides anti-abuse checks, Resend sends verification and enquiry emails, and Google hosts our business inbox. If processing occurs outside the UK, the provider's applicable adequacy arrangements or approved contractual safeguards apply.

Unconfirmed or expired enquiries are deleted automatically. Confirmed enquiries are kept only as long as needed to respond, manage any resulting business and meet legal or record-keeping requirements. You may ask for access, correction, deletion, restriction or portability, object to legitimate-interest processing, or complain to the UK Information Commissioner's Office.

Online shop

Purchases take place in our online shop, operated by Percepta Solutions Ltd using Shopify. See the shop privacy policy for how shopping, checkout and order data are handled.

Essential cookies support the shop's basket and checkout. Manage optional cookies using the shop's cookie banner or Cookie preferences link in its footer.

Videos

The videos on this site are served from Percepta's own website, and playing one does not load a third-party player or set cookies.